Tuesday, April 17, 2012

H&M Goes Green! (And Pink, Chartreuse, Floral...)

via H&M

You all know how excited I was for Marni X H&M back in March. On Thursday, H&M debuted yet another fabulous run of clothing, the H&M Conscious Collection. All of the new pieces from this collection are made from sustainable fabrics, such as organic cotton, but were designed specifically with the Red Carpet in mind. (Colin Firth's wife Livia serves as the creative director behind this eco operation.) Glam and green all at once? Sign us up!

Upon further research, I learned that H&M desires to become the leading manufacturer of sustainable design. Who knew the Swedish retail powerhouse was also environmentally friendly? If that doesn't peak your interest, then you should know that no piece costs more than $300. Red Carpet ready for less than one month's rent? Yes, please!

But most of us don't parade down Red Carpets in normal life. So today we present pieces from the Conscious Collection made everyday life-friendly. 

Here's what to wear when you're...

Summertime Shopping

Office to Cocktails

H&M Floral Shift Dress
H&M Blue Blazer
H&M Floral Jacket

Date Night 

Spring Wedding

H&M Top
H&M Skirt

Apparently the Conscious Collection already claims a Hollywood fan base. Amanda Seyfried, Kristin Davis and Viola Davis are just some of our favorite movie stars who have strutted in eco friendly style. 

With affordable prices, cutting edge style and eco-friendly design, shopping for the latest looks benefits more then just your closet!

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